Why more and more estheticians are closing their business.

Roughly half of esthetician-run businesses don’t make it past their third year. While it may feel like everyone is entering the industry, very few build something that truly lasts. The beauty industry is filled with opportunity—but it’s equally competitive, making it essential to find ways to stand out. One growing shift is the rise of mobile and travel-based estheticians. While still rare, the demand for convenient, high-touch, in-home services continues to increase. The question isn’t whether there’s opportunity—it’s how you position yourself to meet it and create a business that’s built to last.